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New Product Development Insights

Product Design or Product Engineering? Chicken or Egg?

Product Design and EngineeringBy Holly GranthamMarch 11, 2024

Product Design or Product Engineering? Chicken or Egg? Developing any new product from an “idea state” requires design and engineering. It’s a blend for sure. It can get blurry as the terms -technical design- and -innovative engineering- are commonly used in this industry. But which is most important and what should be done first? In…

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